The TROLLEY Marketing Symposium on 29 and 30 June 2011 in Lviv (Ukraine) was an integral part of TROLLEYs’ European trolleybus awareness campaign “ebus – the smart way!” and focused on innovative marketing strategies and promotion activities for trolleybuses. The Symposium provided an insight to all participants into ambitious and innovative marketing campaigns and activities to promote trolleybuses and gave an opportunity to initiate transnational exchange about the future of trolleybuses in Europe.

One highlight of the event was the awarding of the 1st TROLLEY Marketing Award to reward the best trolleybus promotion activity. The award went to the “Electric Tbus Group” from the United Kingdom, represented by Mr Ashley Bruce, rewarding its continuous and remarkable efforts in trolleybus promotion and their integrated and easily transferable trolleybus concept. Mr Bruce accepted the award and was also pleased to hear on that occasion that the city of Leeds (UK) is finally one step closer to introduce the trolleybus, as the relevant ministers agreed to fund the project.

Over 60 mobility experts from different European countries (e.g. Italy, Romania, Ukraine, Poland, Germany, Czech Republic, Hungary, United Kingdom, and Austria) took part in the symposium and witnessed also the signing of the “TROLLEY declaration” by Mr Volodymyr Karpa, Director of Lvivelectrotrans (transport operator in Lviv) and Mr Mykola Zhuk from the Lviv Polytechnic National University; the TROLLEY declaration is a document which has to date been signed by more than 30 trolleybus supporters and enthusiasts, committing themselves to the idea of clean and electric trolleybus transport.

The participants were welcomed by Mr Andriy Sadovyy, Mayor of the city of Lviv, who announced that the city of Lviv intends to purchase 60 new trolleybuses for the EURO 2012 UEFA European Football Championship, as Lviv believes in electric, environmentally-friendly transport. Numerous presentations on new developments, trends and marketing approaches of trolleybuses in Lviv, Kiew, and around the globe have been discussed. An interactive ideas workshop on innovative trolleybus promotion approaches and a site visit by trolleybus along the newly extended trolleybus route to the “Lviv New Stadium” (working name) for the EURO 2012 provided an additional opportunity to initiate transnational exchange about the future of trolleybuses in Europe and to share hands-on trolleybus experiences.

Press reporting on the event is available in the press corner (only in Ukrainian).

Below you can download the agenda and the symposium presentations:

• Agenda of Symposium
• Why Lviv? From history into the future with trolleybuses! Volodymyr Karpa, Lvivelectrotrans
• Plan of electro transport and municipal transport network: Andriy Bilous, Lviv Polytechnic National University
• Push forward your trolleybus system - development and trends: Yussup Khassiev, UITP, Eurasian Devision
• Public transport in Lviv - current state and perspectives: Volodymyr Budzan, Housing and municipal economy department, Lviv city council
• Viral marketing & web 2.0 - chances for trolleybus promotion? Wolfgang Backhaus, Rupprecht Consult GmbH
• Marketing for trolleybuses - best practice examples: Marcin Wolek, University of Gdansk
• Integrated conceptual thinking applied to marketing trolleybuses: Ashley Bruce, Eletric TBus Group
• Introduction to the TROLLEY project and the new ebus image campaign: Gunter Mackinger, Salzburg AG
• Salzburg - Big events as opportunity for trolleybus promotion: Gunter Mackinger, Salzburg AG
• Development of tourist information infrastructure in Lviv - focus on public transport marketing: Olexander Topolinskyy, Lviv National Academy of Arts
• Short-term proposals for bus upgrading in Lviv and other Ukrainian cities: Armin Wagner, Climate friendly mobility in Ukrainian cities
• Ideas Workshop: Conclusions